FÁILTE IRELAND IS considering a ”world-class” Halloween festival in a bid to attract more overseas visitors to Ireland’s Ancient East – which is overly reliant on lower-spending domestic tourists.
The state agency responsible for tourism development has issued a tender for firms to set out how the event could become “a motivating reason” for overseas tourists to travel to the country’s less-visited parts.
The ‘Ireland’s Ancient East’ brand was rolled out in 2015 in a bid to increase the spread of tourism spend to eastern and southern counties that have been overlooked by international travellers.
It followed the successful introduction of the Wild Atlantic Way trail that runs along the country’s west coast.
According to Fáilte Ireland’s tender, 44% of overseas tourists visit the counties that fall under the Ancient East brand, but the region only receives about 22% of total tourism expenditure.
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